Intuit
Accountants, amirite? They're basically graphing calculators in human form. That is, until you sit down and listen to their stories. In my time working with Intuit, I gained a whole new appreciation for what makes accountants tick. And it inspired a new, more human approach to the work.Â
A storytelling approach to landing pages tested well against the traditional, product-focused approach.
We're creating a quarterly print and digital magazine to help accountants be their best.
